ATV Now

Client Overview

ATV is a company on a mission to transform the way people watch television. Their goal is simple: provide high-quality, affordable, and flexible TV solutions with no long-term contracts or hidden fees. ATV offers an extensive channel lineup, ensuring customers can enjoy premium entertainment on all their devices, hassle-free. However, to scale their business and attract more customers, ATV needed an effective way to convert website visitors into loyal subscribers. That’s where our Sales Funnel Development service came in.

The Challenge

ATV approached us with a clear challenge: they wanted to drive more sales while offering their customers a seamless sign-up process. Their existing website had the essential information but lacked a streamlined funnel that could effectively guide potential customers from interest to purchase.

Key challenges included:

• A need for a more optimized lead capture and conversion process.
• Automating parts of the sales process to reduce manual work and improve efficiency.
• Providing a user-friendly checkout experience without disrupting the viewing experience or causing friction.

Our Approach

To help ATV achieve its goals, we developed a custom sales funnel using WordPress and SureCart, two powerful technologies that allowed us to create a dynamic, conversion-focused system.

Funnel Strategy and Design

We designed a sales funnel tailored specifically to ATV’s audience. The funnel guided potential customers from their initial interest to signing up for ATV’s TV services, highlighting the benefits of no hidden fees, no long-term contracts, and access to an extensive lineup of premium channels.

• Landing Page Design: The funnel started with a high-converting landing page that captured the attention of visitors. It featured a clear value proposition—affordable, flexible TV solutions—and offered a simple, straightforward path to sign-up.
• Engagement and Education: Through persuasive copy and targeted call-to-actions, we addressed common customer concerns and provided compelling reasons to choose ATV over traditional cable providers. This step ensured that visitors were well-informed and ready to take the next step.

SureCart Integration

We integrated SureCart, a powerful WordPress plugin designed to create seamless checkout experiences. This technology allowed us to:

• Simplify the Purchase Process: Customers could easily select their preferred TV package and complete the checkout process within minutes, without being redirected to a third-party site. This reduced friction and improved conversion rates.
• Automated Follow-Ups: SureCart enabled us to set up automated follow-ups for customers who abandoned the checkout process. Personalized emails encouraged them to complete their purchase, which further boosted conversions.

Optimized Checkout Flow

We ensured the checkout flow was mobile-friendly and optimized for all devices. Given ATV’s commitment to providing flexible TV services on any device, we made sure that the sales funnel experience reflected that same level of accessibility.

• No Hidden Fees: We designed the checkout process to highlight ATV’s transparency—no hidden fees, no surprises. This clear messaging reassured customers and minimized cart abandonment.

Funnel Automation and Tracking

We integrated tools to automate key parts of the funnel, such as lead capture, follow-ups, and upsell opportunities. Additionally, we set up tracking and analytics to monitor the performance of the funnel in real time, providing actionable insights that helped ATV continuously optimize its marketing efforts.